Barry Cracower
President, Marketing Alternatives

Barry Cracower is a senior executive with solid marketing and management credentials. He was the founder and president of Rexall Pharmacy and vice-president of the Katz Group. Barry has extensive experience in the retail sector and was the founder of The Steals People, Canada’s first retail computer store. In addition, Barry was senior merchandise manager of the T. Eaton Co. and vice-president of the General Electric Brand at CAMCO. He  has served as president of Marketing Alternatives and CEO of Baycrest Global Solutions. He is former Chair of Darearts Foundation. Barry serves on a number of boards, including the Heart and Stroke Foundation of Ontario and Heart and Stroke Canada. Barry has a B.Comm. from Sir George Williams University (Concordia) in Montreal and an MBA from Columbia University and received his ICD.D designation from the Institute of Corporate Directors.